What’s your brand’s main goal?
What’s your brand’s biggest worry?
What feeling does your brand want to give people?
How does your brand solve problems?
Which word best describes your brand’s personality?
Which of these quotes best fits your brand?
How does your brand stand out?
Which kind of event would your brand organize or sponsor?
What type of customer experience does your brand aim to create?
If your brand could only share one type of content, which would be most important for expressing its personality?