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Oze Rebrands and Launches New Website in Advance of New App

10 June 2022 - 1 min, 33 secs read

ACCRA, GHANA – JUNE 10, 2022: Oze, the fintech startup building digital tools with embedded finance products for MSMEs across West Africa, launched its new brand complete with a brand new website –

Oze’s new brand guidelines include updates to: 

  • The company name – just a slight change from OZÉ to Oze. 
  • The company logo – brand new mark symbolizing growth. 
  • The company colors – a new Oze blue and Oze navy with a fresh color palette. 
  • The company coach – coach has gone 3D! 

The company is gearing up for the launch of what it’s calling Oze 2.0 – a new version of its award winning business app complete with a fresh user experience and brand new features. 

“At the end of last year, we held a team retreat and redefined our vision for the company – building 100 million profitable businesses across Africa. To make that vision a reality, we needed to launch the business into a whole new phase, a phase we’re calling Oze 2.0.” said Dave Emnett, Co-founder & COO. “To live up to the expectations of our small business owners we decided it was time for new approach, a completely new app, and a fresh look.”

About Oze: Oze is on a mission to build 100 million profitable small businesses in Africa. Our platform makes it easy for MSMEs to track sales, expenses, and customer information. The data is analyzed to provide tailored recommendations, reports, and business education. As they are using Oze to manage their business and learn how to run it better, we are learning about them. Using this data and machine learning, we can predict their credit risk and provide them with affordable capital from our banking partners. Oze is the largest online community of MSMEs in Ghana and is growing rapidly across the region. 



Dave Emnett, COO

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